AI-native product design
Mapping model capabilities to user workflows — from a 24-model, seven-layer architecture for styling AI to enterprise automation in GenWizard.
hola, i'm rupa
a product designerwho engineers
Senior UX / product designer for AI-native products. I lead research and product design, then prototype the hardest interactions in working code. 7+ years across multiple industries.
rupali ray · bengaluru, india
7 years. 3 industries.
15+ projects. 24 models mapped.
companies i've worked with
AccentureFlipkartXiaomiPrimitus TechnologyIntelenetAccentureFlipkartXiaomiPrimitus TechnologyIntelenetAccentureFlipkartXiaomiPrimitus TechnologyIntelenetAccentureFlipkartXiaomiPrimitus TechnologyIntelenet
- 01product design0→1 · enterprise scale
- 02ux researchinterviews · synthesis · testing
- 03design systemstokens · components · docs
- 04interaction & motionprototyping · micro-interactions
- 05frontend engineeringreact · typescript · tailwind
- 06ai-native workflowclaude · cursor · v0
ai & innovation
Designing for systems that think.
The interface is where intelligence becomes useful. I design the moment complex automation starts to feel obvious — and I design the moment it doesn't.
Failure-state UX
I design the unhappy paths first: confidence indicators, graceful fallbacks, and recovery flows. Trust is built in the moments a system admits uncertainty.
Explainability & trust
Turning opaque model behavior into legible interface patterns — why a recommendation appeared, what the system knows, and what the user controls.
How I approach AI products
- 01Start with the user's job, not the model's capability
- 02Design failure states before success states
- 03Make confidence and uncertainty visible
- 04Keep a human in control of consequential actions
- 05Prototype with real model behaviour, not mockups of magic
- 06Measure trust and adoption, not just usability
design engineer · AI in the loop, end to end
Research
Frame the real problem with sharp hypotheses, then put AI to work — synthesising interviews, flows and constraints fast, so the design solves the right thing.
user researchClaudesynthesis
Design
Prompt to prototype in hours, not weeks. Testable, in-code interfaces that stay clear under pressure and hold up at enterprise scale.
Figmav0Cursor
Ship
Pair-program the real thing: production-ready React, shipped, measured, and improved on the evidence of what actually works.
Claude CodeReactVercel
the human behind the work
Designer by craft, systems-thinker by instinct.
I work as an individual contributor on cross-functional teams, most recently at Accenture, across multiple industries. Away from Figma you'll find me painting, working with clay, and chasing the spiciest thing on the menu.
more about me →
